The Louisville Cardinals are enjoying the exposure that this BCS game appearance is providing them. How does the University's president view this experience?
The Louisville Cardinals will play in the second BCS game in the program's history on Wednesday in the Sugar Bowl against the Florida Gators. Louisville's president Dr. James Ramsey talked with WDRB of Louisville about how the exposure the school is receiving because of their appearance is benefiting the school:
"It's huge internally in terms of morale and energy and enthusiasm on campus, but it really ignites our alumni, it helps our development efforts, and it helps our student recruiting efforts."
Ramsey believes that the decision by head coach Charlie Strong to stay with the Cardinals does speak to the direction that the Cardinals are going competitively:
Charlie had a lot of options, and of course the SEC is where everyone wants to go in football.
The last time the Cardinals were in a BCS game was in January 2007, when the Cardinals reached the Orange Bowl and defeated the Wake Forest Demon Deacons of the ACC, 24-13. That game was the final one in the tenure of former head coach Bobby Petrino.
The Sugar Bowl will be played at the Mercedes-Benz Superdome in New Orleans on Wednesday. Kickoff for the game is scheduled for 8:30 p.m. EST and the game will be broadcast on ESPN.