LeBron James And The Case Of The $300 Sneaker

Call it the cost of doing business, or the price of winning. Either way you're going to be paying a premium for LeBron James' new sneakers when they hit the market this fall.

The Internet was buzzing on Tuesday when The Wall Street Journal revealed the alleged price point of the LeBron X sneaker at a whopping $315 dollars. But all you sneaker fiends and fans of LeBron James needn't worry, there is a light at the end of this tunnel. And no, it's not a train.

More after the jump...

As it turns out, Nike is refuting the Wall Street Journal report and a representative from the 'Swoosh', Brian Strong, set the record straight via ESPN:

"The LeBron X will be launched in the fall at a suggested retail price of $180," Strong said, in a statement. "The initial introduction of the LeBron X will be the red, white and blue Nike+ enabled version and that price is still being set, but will be at a higher price to reflect the Nike+ technology embedded in the shoes."

The new Nike+ technology is great and it's understandable the technology would raise the price of the shoe, but $315 was plenty excessive. Still, for as much as people made a fuss over it, there would've been plenty of folks out there who would've forked over the cash in a heartbeat.

Call it the cost of keeping fresh.

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SB Nation Tampa Bay

You must be a member of SB Nation Tampa Bay to participate.

We have our own Community Guidelines at SB Nation Tampa Bay. You should read them.

Join SB Nation Tampa Bay

You must be a member of SB Nation Tampa Bay to participate.

We have our own Community Guidelines at SB Nation Tampa Bay. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.