The Miami Heat announced that they have signed a partnership with China's LI-NING company, one of the largest sportswear companies in China. The partnership is supposed to help the newly launched WADE brand, an athletic footwear and apparel company started by Heat guard Dwyane Wade.
The partnership will provide LI-NING with signage in the AmericanAirlines Arena along with advertising on the team's official website and on Sun Sports. Products from the line will start being sold at the Arena in 2013. Heat executives are excited about this partnership as it will give them a chance to expand their brand even further than they have before:
"The LI-NING brand represents both style and substance and is therefore a welcome addition to the Miami HEAT family of partners," said Eric Woolworth, President of The HEAT Group's Business Operations. "We're eager to help introduce LI-NING to HEAT fans everywhere and we are confident their new collection of WADE merchandise will have a very broad appeal."
The Heat play their next game on Tuesday at home against the Minnesota Timberwolves. The game is scheduled for a 7:30 p.m. ET tip off from the arena with television coverage on Sun Sports with a cable broadcast on NBA TV. Radio coverage of the game will be provided by 790 AM and 104.3 FM.