Orlando Magic's new marketing campaign: 'We Will'

Kim Klement-US PRESSWIRE - Presswire

The Orlando Magic have unveiled a new slogan for the 2012-13 season.

"Be Magic" has been the slogan for the Orlando Magic, but with Dwight Howard, Stan Van Gundy and several others no longer with the team, the organization has decided to go in a different direction.

Orlando will now use the slogan "We Will," which the Magic say promises they "will do whatever it takes to put a winner on the floor and create a product Magic fans and partners and be proud of on all fronts."

The Magic, of course, sent superstar center Dwight Howard, point guard Chris Duhon and forward Earl Clark to the Los Angeles Lakers and starting shooting guard Jason Richardson to the Philadelphia 76ers during the offseason. The Magic also dealt starting power forward Ryan Anderson, winner of the league's Most Improved Player award, to the New Orleans Hornets in a sign-and-trade.

Orlando's team will instead be built around youth, including forward Maurice Harkless and guard Arron Afflalo, two players the Magic received in the Dwight Howard trade plus their own rookies, first round pick Andrew Nicholson and second round pick, Kyle O'Quinn.

The Magic also brought in head coach Jacque Vaughn and general manager Rob Hennigan to replace Van Gundy and Otis Smith, respectively.

"It's designed to shatter any questions about us not wavering in our mission to compete for a championship and that everything we do is designed to put us in the best possible position to accomplish this," Magic Vice President of Brand Management Roman Vega said in a press release.

Orlando is scheduled to open training camp one week from Tuesday.

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SB Nation Tampa Bay

You must be a member of SB Nation Tampa Bay to participate.

We have our own Community Guidelines at SB Nation Tampa Bay. You should read them.

Join SB Nation Tampa Bay

You must be a member of SB Nation Tampa Bay to participate.

We have our own Community Guidelines at SB Nation Tampa Bay. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.