From the team release:
Fans who bring Pittsburgh Penguins jerseys, hats or t-shirts, as well as personal documents or old phone books, to be shredded by Proshred for the Thursday game will receive tickets at a discounted rate, including $30 terrace center seats or $70 promenade end seats. This special ticket incentive will take place on the west plaza prior to the game, however quantities are limited and will be available on a first-come, first-served basis for those who participate.
For some reason, this promotion rubs me the wrong way. Yes, it's great that the Lightning are giving fans an option for receiving discount tickets, and it's cute that they're asking fans to shred Penguins gear.
But why are they shredding the clothes? Why not collect them and donate them to a local homelessness shelter? The promotion is billed as a "Go Green" initiative, as the Lightning are also shredding phone books and distributing plants, but it seems to me like they could be doing more productive things with the clothes than shredding them.
Then again, how many Lightning fans are going to own random Pittsburgh Penguins gear that they're willing to shred? I can't imagine many fans will have clothes to contribute, so maybe this promotion was created for the paper shredding and the clothes part was added to attract fan attention. If that's the case, eh, why not? I can get behind that.