A recent Nielson ranking of the 10 most marketable players in baseball included Tampa Bay’s own Evan Longoria at number 5. The list, courtesy of Business of Baseball‘s website has to be a positive for the Rays marketing squad. Even though it doesn’t necessarily mean that the Rays will benefit directly, Longoria being ranked so highly gives the team a high-profile personality with which to promote itself.â†µ
Ahead of Longoria in the top 5 were Derek Jeter, Mariano Rivera, (ex-Devil Ray) Josh Hamilton, and Albert Pujols. Pretty good company, if you ask me.