It happens way too often - an advertisement for "championship gear" hits the airwaves, internet, or print before a title game has been played. For Super Bowl XVLI, both New York and Boston are guilty of running premature ads. It's pretty clear that both teams, and markets, have their championship gear already made and are ready to sell it as soon as the final whistle blows tonight.
On Saturday, a splash page for Giants.com promoted New York as Super Bowl Bowl champions, and provided a link to immediately shop for championship gear.
The Boston market matched the New York screw-up on Sunday morning, however, with Dick's Sporting Goods running ads for local New Englanders to stop in and shop for their Super Bowl gear.
For more on the Patriots and their Super Bowl run, check out SB Nation's Patriots blog,Pats Pulpit as well as SB Nation Boston. For more on the Giants and their Super Bowl appearance, visit Giants blog Big Blue View and SB Nation New York. For all news and information regarding Super Bowl XLVI, please stay tuned to SB Nation's dedicated Super Bowl hub.