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Super Bowl Commercials 2012: Bud Lite's Poor "We Go" Dog

Budweiser typically has some pretty good Super Bowl ads from year to year, but I think they might have gone over the line with their latest commercial, which involves the exploitation of a poor little puppy named We Go.

In the commercial, the supposed owner of We Go claims that he's a rescue dog. Really though as you watch, you find out We Go isn't a rescue dog at all but simply a victim of cruel training. What seems like a nifty trick at first, when We Go is called with the command "Here We Go," the puppy will fetch this bro a cold Bud Lite from the fridge. Ignoring the obvious fact that We Go is neither tall enough nor strong enough to actually open a refrigerator, the poor canine is tasked with fetching everyone at this party cold Bud Lite and at one point is even tasked with bringing a keg to the party.

While the ad's tagline is "The sure sign of a good time," it's obvious that We Go was not having a good time by his whimper towards the end, clearly exhausted from fetching his unrelenting masters Bud Lite.

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Photographs by cstreet.us, thelastminute, turtlemom nancy , fesek, kthypryn, justinwright, sue_elias, pointnshoot, and scrapstothefuture used in background montage under Creative Commons. Thank you.