Miami Heat superstar LeBron James has decided to leave mega sports and entertainment agency CAA. He will now be represented by his friend Rich Paul, who is now forming his own agency.â†µ
Per NBA.com's David Aldridge:â†µ
But other than, you know, The Decision, James' inner circle has done pretty doggone well. And it was thus not a big surprise that James announced last week he would leave the mega-agency CAA to be represented in contract deals by his close friend Rich Paul, who also left CAA to start his own agency, and will take his current clients -- the Cavaliers' Tristan Thompson and the Bobcats' rookie Michael Kidd-Gilchrist -- with him.â†µ
The bottom line is this: James has not caused a moment's problem off the court, and neither have any of his close associates.â†µ
LeBron has been pretty likable both on and off the court (The Decision aside), and very, very marketable. The group of people around him and representing him will certainly try and continue to give LeBron a positive spin in the media during all of his on- and off-court activities.