While some Super Bowl commercials focus on the product, others try to be unique enough to be remembered on Monday. Kia attempted to do a little bit of both in their 2013 Super Bowl commercial.
In the commercial, Kia crafts an unique answer for the question of "where do babies come from?" while also attempting to show off the new Kia Sorento. The perplexed father begins rambling when asked the age-old question by his son. That leads to a story about a made-up planet and babies of all kind parachuting into earth.
While the babies wearing space suits may steal the show, Kia is able to get in a plug for its new Sorento. When the son is not convinced by his father's answer, the dad turns to the vehicle's UVO voice-activated system to distract the son by playing "Wheels on the Bus."
Even though the dad in the commercial may not have convinced his son about the merits of "Babylandia", Kia should have one of the more unique commercials in the Super Bowl. How many other commercials could possibly have pandas wearing space suits?