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Orlando Magic's new marketing campaign: 'We Will'

The Orlando Magic have unveiled a new slogan for the 2012-13 season.

Kim Klement-US PRESSWIRE - Presswire

"Be Magic" has been the slogan for the Orlando Magic, but with Dwight Howard, Stan Van Gundy and several others no longer with the team, the organization has decided to go in a different direction.

Orlando will now use the slogan "We Will," which the Magic say promises they "will do whatever it takes to put a winner on the floor and create a product Magic fans and partners and be proud of on all fronts."

The Magic, of course, sent superstar center Dwight Howard, point guard Chris Duhon and forward Earl Clark to the Los Angeles Lakers and starting shooting guard Jason Richardson to the Philadelphia 76ers during the offseason. The Magic also dealt starting power forward Ryan Anderson, winner of the league's Most Improved Player award, to the New Orleans Hornets in a sign-and-trade.

Orlando's team will instead be built around youth, including forward Maurice Harkless and guard Arron Afflalo, two players the Magic received in the Dwight Howard trade plus their own rookies, first round pick Andrew Nicholson and second round pick, Kyle O'Quinn.

The Magic also brought in head coach Jacque Vaughn and general manager Rob Hennigan to replace Van Gundy and Otis Smith, respectively.

"It's designed to shatter any questions about us not wavering in our mission to compete for a championship and that everything we do is designed to put us in the best possible position to accomplish this," Magic Vice President of Brand Management Roman Vega said in a press release.

Orlando is scheduled to open training camp one week from Tuesday.

Photographs by cstreet.us, thelastminute, turtlemom nancy , fesek, kthypryn, justinwright, sue_elias, pointnshoot, and scrapstothefuture used in background montage under Creative Commons. Thank you.