The Jacksonville Jaguars want wins.
Wins equal support. Support equals revenue. Support plus revenue equals lack of blackouts.
With a reputation across the country for being one of the worst franchises for blackouts, the Jaguars aren't spending mass amounts of time trying to decide what their blackout number is going to be. Instead, they are focused on the product on the field and the domino effect that product will have on other aspects of the success of the organization.
"As it relates to ticket sales, it's like there was this countdown to lifting the blackout," said Jaguars president Mark Lamping in the Florida Times-Union. "The reasons we sell tickets has nothing to do with a blackout. It's to generate the revenue to have a stable franchise. If we do that, we don't have to worry about blackouts."
Various components go into lowering or raising the blackout number and the Jaguars are considering them all. The Times-Union's Gene Frenette goes into further detail here and Lamping also tells him this:
"You want the blackout number as high as it can be as long as you can achieve it," said Lamping. "If we can take the tarps off for a game or two, it'd be an emotional lift for our fans."
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